Online Survey Design Guide

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Andrews, S., & Feinberg, S. (1999). Developing and implementing effective Web-based surveys. Society for Technical Communication (STC), 46th Annual Conference Proceedings, May 16-19, 1999, Cincinnati, Ohio.

Bauman, S., Jobity, N., Airey, J., & Atak, H. (2000, May). Invites, intros and incentives: Lessons from a Web survey. Paper presented at the 55th Annual Conference of American Association for Public Opinion Research. Portland, Oregon, May 18-21, 2000. Retrieved December 5, 2002 from http://www.wirthlin.webaxxs.com/wintellitech/aapor5.PDF

Best, S.,J., Krueger, B., Hubbard, C. & Smith, A. (2001). An assessment of the generalizability of internet surveys. Social Science Computer Review, 19, 131-145.

Bowker, D. (1999). Constructing the client-computer interface: Guidelines for design and implementation of Web-based surveys. Summary report 99-15. Pullman, WA: Social and Economic Sciences Research Center, Washington State University.

Bowker, D., & Dillman, D. A. (2000, May). An experimental evaluation of left and right oriented screens for Web questionnaires. Paper presented at the 55th annual conference of American Association for Public Opinion Research. Portland, Oregon, May 18-21, 2000. Retrieved December 5, 2002 from http://survey.sesrc.wsu.edu/dillman/papers/AAPORpaper00.pdf

Brennan, M., Rae, N., & Parackal, M. (1999). Survey-based experimental research via the Web: Some observations. Marketing Bulletin, 10, 83-92. Retrieved December 5, 2002 from http://marketing-bulletin.massey.ac.nz/article10/article9.asp

Card, S., Moran, T. P., & Newell A. (1983). The psychology of human-computer interaction, Hillsdale, NJ: Lawrence Erlbaum Associates.

Collins, A. M., & Quillian, M. R. (1969). Retrieval time from semantic memory. Journal of Verbal Learning and Verbal Behavior, 8, 240-247.

Comley, P. (1996, November). The use of Internet as a data collection method. Paper presented at ESOMAR conference. Edinburg, November, 1996. Retrieved December 5, 2002 from http://www.virtualsurveys.com/papers/paper_9.html.

Comley, P. (2000). Pop-up surveys. What works, what doesn’t work and what will work in the future. Presented at the ESOMAR Net Effects Internet Conference. Dublin, Ireland, April 2000. Retrieved December 5, 2002 from http://www.virtualsurveys.com/papers/paper_4.html.

Conrad, F.G., & Schober, M.F. (2000). Clarifying question meaning in a household telephone survey. Public Opinion Quarterly, 64, 1-28.

Cook, C, Heath, F, & Thompson, R. (2000) A meta-analysis of response rates in web or Internet-based surveys. Educational and Psychological Measurement, v. 60, 821-836.

Couper, M. P. (2000). Web surveys: a review of issues and approaches. Public Opinion Quarterly, 64(4), 464-494.[summary]

Couper, M. P., Blair, J., & Triplett T. (1999). A comparison of mail and e-mail for a survey of employees in federal statistical agencies. Journal of Official Statistics, 15, 39-56.

Couper, M. P., & Nicholls II, W. L. (1998). The history and development of computer assisted survey information collection methods. In M. P. Couper, R. P. Baker, J. Bethlehem, C. Z. F. Clark, J. Martin, W. L. Nicholls II, & J. M. O’Reilly (Eds.), Computer assisted survey information collection (pp. 1-21). New York, NY: John Wiley & Sons.

Couper, M. P., Traugott, M., & Lamias, M. (2001). Web survey design and administration. Public Opinion Quarterly, 65(2), 230-253.

Crawford, S.D., Couper, M. P., & Lamias, M. J. (2001) Web Surveys: Perception of burden. Social Science Computer Review, 19,146-162.

DeRouvray, C., & Couper, M. P. (2002). Designing a strategy for reducing ‘No Opinion’ responses in Web-based surveys. Social Science Computer Review SSCREH, 20(1), 3-9. [summary]

Dillman, D. A. (1999). Mail and Internet Surveys: The tailored design method. (2nd ed.), New York, NY: John Wiley & Sons.

Dillman, D. A., & Bowker, D. K. (2001). The Web questionnaire challenge to survey methodologists. In U. D. Reips, & M. Bosnjak (Eds.), Dimensions of Internet science (pp. 159-178). Lengerich: Pabst Science Publishers.

Dillman, D. A., Tortora, R. D., & Bowker, D. (1998). Principles for constructing web surveys. SESRC Technical Report 98-50, Pullman, Washington. Retrieved December 2, 2002 from http://survey.sesrc.wsu.edu/dillman/papers/websurveyppr.pdf

Dillman, D. A., Tortora, R. D., Conradt, J., & Bowker D. (1998). Influence of plan vs. fancy design on response rates of Web surveys. Presented at Joint Statistical Meetings, Dallas, Texas. August 1998. Retrieved December 2, 2002 from http://survey.sesrc.wsu.edu/dillman/papers/asa98ppr.pdf

Gräf, L. (2002). Assessing Internet questionnaires: The online pretest lab. In B. Batinic, U.-D. Reips, M. Bosnjak. & A. Werner (Eds.), Online social sciences (pp. 73-93). Seattle, WA: Hogrefe & Huber.

Hampton, K. N. (1999). Computer-assisted interviewing: The design and application of survey software to the wired suburb project. Bulletin de Methodologie Sociologique BBMSE2, 62, 49-68.[summary]

Hansen, W. J., & Haas, C. (1988). Reading and writing with computers: A framework for explaining differences in performances, Communications of the ACM, 31(9), 1080-1089. [summary]

Heerwegh, D., & Leuven K. U., (2002). Web surveys: The effect of controlling survey access using PIN numbers. Social Science Computer Review SSCREH, 20(1), 10-21. [summary]

Jeavons, A. (1998). Ethology and the Web: Observing respondent behavior in Web surveys. Proceedings of the Worldwide Internet Conference, Amsterdam: ESOMAR, 1998. Retrieved December 2, 2002 from http://w3.one.net/~andrewje/ethology.html

Kaye, B.K., & Johnson, T. J. (1999). .Research methodology: Taming the cyber frontier. Social Science Computer Review, 17, 323-337.

Kittleson, M. (1997). Determining effective follow-up of e-mail surveys. American Journal of Health Behavior, 21, 193-196.

Lazar, J. & Preece, J. (1999). Designing and implementing Web-based surveys. Journal of computer information systems, 39, 63-67.

MacElroy, B. (1999, July). Comparing seven forms of online surveying. Quirk's Marketing Research Review. Retrieved December 2, 2002 from http://www.quirks.com/articles/article.asp?arg_ArticleId=510 [summary]

Manfreda, K. L., Batagelj, Z., & Vehovar, V. (2002). Design of Web survey questionnaires: Three basic experiments. Journal of Computer-Mediated Communictions, 7(3). Retrieved December 5, 2002 from http://www.ascusc.org/jcmc/vol7/issue3/vehovar.html.

Messmer, D. J., & Seymour, D. T. (1983). The effect of branching on item nonresponse. Public Opinion Quarterly, 46, 270-277.

Miles, G. E., Howes, A., & Davies, A. (2000). A framework for understanding human factors in web-based electronic commerce, International Journal of Human-Computer Studies, 52(1), 131-163. [summary]

Miller, E. T., Neal, D. J., Roberts, L. J., Baer, J. S., Cressler, S. O., Metrik, J., & Marlatt, G. A. (2002). Test-retest reliability of alcohol measures: Is there a difference between Internet-based assessment and traditional methods?. Psychology of Addictive Behaviors, 16, 56-63. [summary]

Norman, D. A. (1990). The Design of Everyday Things. New York,NY: Doubleday.

Norman, K. L. (1991). The psychology of menu selection: Designing cognitive control at the human/computer interface. Norwood, NJ: Ablex Publishing Corporation.

Norman, K. L. (2001). Implementation of conditional branching in computerized self-Administered questionnaires. Laboratory for Automation Psychology technical report, University of Maryland (LAP-TR-2001-1).

Norman, K. L., Friedman, Z., Norman, K. D., & Stevenson, R. (2000). Navigational issues in the design of on-line self administered questionnaires. Behaviour and Information Technology, 20, 37-45.

Norman, K. L., Slaughter, L., Friedman, Z., Norman, K. D., & Stevenson, R. (2000). Dual navigation of computerized self-administered questionnaires and organization records. Laboratory for Automation Psychology technical report, University of Maryland (LAP-TR-2000-2).

Perrott, N. (2001). Criteria for evaluating alternative methodologies online - what works best? When? Proceedings of Undertaking and Interpreting Online Research, London, UK, January 26, 2001.

Raziano, D. B., Jayadevappa, R., & Valenzula, D. (2001). E-mail versus conventional postal mail survey of geriatric chiefs. The Gerontologist, 41(6), 799-804. [summary]

Reips, U. D. (2002). Context effects in Web-surveys. In B. Batinic, U.-D. Reips, M. Bosnjak. & A. Werner (Eds.), Online social sciences (pp. 95-104). Seattle: Hogrefe & Huber.

Schwarz, N. (1999). Self-reports: How the questions shape the answers. American Psychologist, 54(2), 93-105. [summary]

Schober, M.F. (1999). Making sense of questions: An interactional approach. In M.G. Sirken, D.J. Hermann, S. Schechter, N. Schwarz, J.M. Tanur, & R. Tourangeau (Eds.), Cognition and Survey Research (pp. 77-93). New York, NY: John Wiley & Sons.

Selwyn, N., & Robson, K. (1998). Using e-mail as a research tool, Social Research Update. Retrieved December 2, 2002 from http://www.soc.surrey.ac.uk/sru/SRU21.html

Shneiderman, B. (1998). Desiging the user interface: Strategies for effective human-computer interaction (3rd ed.). Reading, MA: Addison-Wesley.

Solomon, D. J. (2001). Conducting web-based surveys. Practical Assessment, Research & Evaluation, 7(19). Retrieved December 2, 2002 from http://ericae.net/pare/getvn.asp?v=7&n=19.

Synodinos, N. E., Papacostas, C. S., & Okimoto, G. M. (1994). Computer-administered versus paper-and-pencil surveys and the effect of sample selection. Behavior Reseach Methods, Instruments, & Computers, 26, 395-401.

Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The Psychology of Survey Response. New York, NY: Cambridge University Press.

Thong, J.Y. L., Hong, W., & Tam, K. (2000) Context, and individual differences? International Journal of Human-Computer Studies, 57(3), 215-242.

Yun, G. W., Yun, G., & Trumbo, C. W. (2000). Comparative response to a survey executed by post, e-mail, & web form. Journal of Computer-Mediated Communication, 6(1). [summary]

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