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Use of Multimedia Example


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Use of Multimedia Example

How many times did you eat out last week?
How many times did you eat out last week?

Showing different pictures may bring different answers, because two images may suggest different types of dining out. When respondents see the fast-food image, they would be more likely to include even drive-thru type of purchases, whereas respondents who see the fancy meal image would be more likely to exclude these purchases.