If you would like an extensive list, please refer to www.websm.org.

Tools

CASES
http://cases.berkeley.edu:7504

CASES is a software package for collecting survey data based on structured questionnaires, using telephone or face-to-face interviewing as well as self-administered procedures. It is developed, distributed and supported by the Computer-assisted Survey Methods (CSM) Program at the University of California at Berkeley.

• Survey Administration
• Survey Documentation
• Analysis Software

OS: Windows, DOS or UNIX.

COMPATIBLE WITH: SPSS, SDA, Stata.

COST:To get the software, you have to become a member of their organization. Membership fees vary according to how much you’ll be using the software.
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MSInteractive
http://www.ms-interactive.com/

MSInteractive provides to survey-related products: e-survey and Analyzer.
e-survey allows the design and execution of online surveys.
Analyzer hand-held dial issued to each group member. The group leader presents questions or visual stimuli and each group member registers his or her response via the dial.

• Survey Administration
• Survey Documentation

OS: Doesn't specify.

COMPATIBLE WITH: SPSS.

COST: Contact MSInteractive:
e-surveys@ms-interactive.com
analyzer@ms-interactive.com
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SWare: WWW Survey Assistant
http://or.psychology.dal.ca/~wcs/hidden/SAdocs/how.html

After you enter your survey questions, WWW Survey Assistant first writes an HTML document which will present your questionnaire. Next, WWW Survey Assistant writes a PERL CGI program that is executed each time a user submits their response to your survey through their WWW browser.
Allows WYSIWYG editing.
Last update 1997.

• Survey Administration
• Survey Documentation

OS: Any platform, but requires PERL scripting language.

COMPATIBLE WITH: Data stored in an ASCII file.

COST: Free demo. Contact wcs@or.psychology.dal.ca
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Knowledge Networks
http://www.knowledgenetworks.com

• Brand positioning
• Brand loyalty
• Brand Equity
• Brand Extension
• Brand Relationship
• Advertising Evaluation
• Concept Testing
• National Survey

METHODOLOGY: See website for Panel Recruitment, Panel Demographics, Survey Sampling, Data Collection Protocol, Weighting and Estimation.

COMPATABILITY: SPSS, SAS V.8.

PANEL: Selection of panel members: Probability sampling. Demographics: Race, age, gender, education and income. Gives free internet access to panel members with interactive TV device. Panelists have to fill out profile surveys. Based on those surveys, subsequent surveys are sent.

COMMENTS: Restricted Access, can request a password by mailing the request to admin. Doesn’t’ specify requirements for receiving password.
Knowledge Networks does research for government, academic, and non-profit organizations. (Stanford, Duke, Harvard, Research Triangle Institute)
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Harris Interactive
http://www.harrisinteractive.com/

• Brand tracking
• Market segmentation
• Naming research
• Product Positioning
• Website development and evaluation
• Package and label design testing
• Feature trade-off analysis
• Market Positioning
• New Product Development and Launch
• Customer Satisfaction Measurement
• Customer Loyalty and Retention
• Concept Testing (e.g., new products, names, logos, etc.)
• Needs AssessmentMarket Share and Market Sizing

METHODOLOGY: See website for Sample Selection, Online Interviewing Procedures, Control of the Sample, Weighting.

COMPATABILITY: SPSS, ASCII, Quantum, Excel.

PANEL: Members from over 200 countries. Members can participate in subpanels. A subpanel is a group of surveytakers who share a common interest or set of circumstances, and participate in topic-specific surveys.

Subpanels for Chronic Illness (clinical trials, health insurance, etc) Movie Critics, Political Issues, Product, Advertising, & Concept Testing, Information Technology, and Small Office/Home Office.

Teenage panelists (ages 13-18) and children ages 8 to 12.

COMMENTS: Industries served: Advertising, Automotive & Transportation, Clinical Trials, Consumer Packaged Goods, Financial Services, Health Care, Higher Education, K-12 Education, Market Research (Service Bureau), Pharmaceuticals, Public Policy, Public Relations Firms & Media, Restaurants, Sports & Entertainment, Technology, Travel & Tourism.
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Vividence
www.vividence.com

• Web Experience
• Marketing Studies
• Product Development
• eBusiness
• Customer Support
• Business Development
• Human Resources

METHODOLOGY: See website for methodology explanation or to get a white paper. You can also contact one of Vividence's research scientists directly by sending e-mail to Methodology@Vividence.com.

COMPATABILITY: Microsoft Excel, SAS, SPSS.

PANEL: Vividence supplies a panel or the company can supply their own subjects. Vividence has their own panel or can get a specific panel.
Customers can select participants based on:

• Standard demographics
• Consumer interests and needs
• Internet experience and usage
• Online shopping history and preferences
• Car and home ownership status
• Business and leisure travel
• Banking, brokerage and credit card
• Business attributes: title, role, purchase decision-making authority, company size, industry and revenues

COMMENTS: Industries served: Automotive, consumer goods, Financial Services, Pharmaceuticals, Portal and Media, Retail, Technology, Services, Travel and Leisure.
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