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This is a list of tools and services that we have found usable and reliable.
Tools are software packages that you will be able to run from your own computer or server.
Services are companies who offer survey administration services.

If you would like an extensive list, please refer to

Knowledge Networks
Harris Interactive






CASES is a software package for collecting survey data based on structured questionnaires, using telephone or face-to-face interviewing as well as self-administered procedures. It is developed, distributed and supported by the Computer-assisted Survey Methods (CSM) Program at the University of California at Berkeley.

  • Survey Administration
  • Survey Documentation
  • Analysis Software

OS: Windows, DOS or UNIX.


COST:To get the software, you have to become a member of their organization. Membership fees vary according to how much you’ll be using the software.


MSInteractive provides to survey-related products: e-survey and Analyzer.
e-survey allows the design and execution of online surveys.
Analyzer hand-held dial issued to each group member. The group leader presents questions or visual stimuli and each group member registers his or her response via the dial.

  • Survey Administration
  • Survey Documentation

OS: Doesn't specify.


COST: Contact MSInteractive:


SWare: WWW Survey Assistant

After you enter your survey questions, WWW Survey Assistant first writes an HTML document which will present your questionnaire. Next, WWW Survey Assistant writes a PERL CGI program that is executed each time a user submits their response to your survey through their WWW browser.
Allows WYSIWYG editing.
Last update 1997.

  • Survey Administration
  • Survey Documentation

OS: Any platform, but requires PERL scripting language.

COMPATIBLE WITH: Data stored in an ASCII file.

COST: Free demo. Contact



Knowledge Networks

  • Brand positioning
  • Brand loyalty
  • Brand Equity
  • Brand Extension
  • Brand Relationship
  • Advertising Evaluation
  • Concept Testing
  • National Survey

METHODOLOGY: See website for Panel Recruitment, Panel Demographics, Survey Sampling, Data Collection Protocol, Weighting and Estimation.


PANEL: Selection of panel members: Probability sampling. Demographics: Race, age, gender, education and income. Gives free internet access to panel members with interactive TV device. Panelists have to fill out profile surveys. Based on those surveys, subsequent surveys are sent.

COMMENTS: Restricted Access, can request a password by mailing the request to admin. Doesn’t’ specify requirements for receiving password.
Knowledge Networks does research for government, academic, and non-profit organizations. (Stanford, Duke, Harvard, Research Triangle Institute)


Harris Interactive

  • Brand tracking
  • Market segmentation
  • Naming research
  • Product Positioning
  • Website development and evaluation
  • Package and label design testing
  • Feature trade-off analysis
  • Market Positioning
  • New Product Development and Launch
  • Customer Satisfaction Measurement
  • Customer Loyalty and Retention
  • Concept Testing (e.g., new products, names, logos, etc.)
  • Needs AssessmentMarket Share and Market Sizing

METHODOLOGY: See website for Sample Selection, Online Interviewing Procedures, Control of the Sample, Weighting.


PANEL: Members from over 200 countries. Members can participate in subpanels. A subpanel is a group of surveytakers who share a common interest or set of circumstances, and participate in topic-specific surveys.

Subpanels for Chronic Illness (clinical trials, health insurance, etc) Movie Critics, Political Issues, Product, Advertising, & Concept Testing, Information Technology, and Small Office/Home Office.

Teenage panelists (ages 13-18) and children ages 8 to 12.

COMMENTS: Industries served: Advertising, Automotive & Transportation, Clinical Trials, Consumer Packaged Goods, Financial Services, Health Care, Higher Education, K-12 Education, Market Research (Service Bureau), Pharmaceuticals, Public Policy, Public Relations Firms & Media, Restaurants, Sports & Entertainment, Technology, Travel & Tourism.


  • Web Experience
  • Marketing Studies
  • Product Development
  • eBusiness
  • Customer Support
  • Business Development
  • Human Resources

METHODOLOGY: See website for methodology explanation or to get a white paper. You can also contact one of Vividence's research scientists directly by sending e-mail to


PANEL: Vividence supplies a panel or the company can supply their own subjects. Vividence has their own panel or can get a specific panel.
Customers can select participants based on:

  • Standard demographics
  • Consumer interests and needs
  • Internet experience and usage
  • Online shopping history and preferences
  • Car and home ownership status
  • Business and leisure travel
  • Banking, brokerage and credit card
  • Business attributes: title, role, purchase decision-making authority, company size, industry and revenues

COMMENTS: Industries served: Automotive, consumer goods, Financial Services, Pharmaceuticals, Portal and Media, Retail, Technology, Services, Travel and Leisure.